Can AI & ML (really) deliver the perfect customer experience?

Brendan Walsh is an accomplished Digital Product Manager with over two decades of experience at VF Corporation. Based in Denver, Colorado, Brendan is known for spearheading innovative solutions and building and leading high-performance teams to deliver exceptional digital products. He has a passion for digital excellence and a dedication to fostering an environment where creativity and collaboration thrive.

While at VF, Brendan led the global digital strategy for Product Content and Information where his strategic vision and leadership approach were instrumental in driving customer value and revenue growth utilizing cutting-edge digital products for on-site search, digital merchandising, and product data management.

Teresa Zobrist is the President and CEO of Zobrist Software Group, Inc., a premier services company specializing in e-commerce implementation and delivery. With a firm belief in leveraging the power of the Internet, Teresa helps companies achieve higher revenue, reduce costs, and compete in the global market. She brings over 30 years of experience in leading IT projects, fostering teamwork, and promoting high efficiency through meticulous organization and planning.

Under her visionary leadership, Zobrist Consulting has successfully delivered e-commerce solutions for several top 100 Internet retailers, including The North Face, Vans, Timberland, JanSport, Smartwool, Altra, and Solventum Ortho Dental Care. These websites exemplify the stability and scalability that Internet technology can offer, showcasing the integration prowess of Zobrist consultants across a multitude of technologies in commerce, web content management, search engines, web, and database servers. Recognized for its technical excellence, Zobrist was awarded “Best B2C” and “Best Use of Foundational Leadership” by IBM.

In addition to system integration services, Zobrist also develops Smart Merchandiser, a SaaS-based visual merchandising tool compatible with multiple platforms, including HCL Commerce, Salesforce Commerce Cloud, and Adobe Commerce Cloud. Esteemed customers such as The North Face, Vans, Timberland, Luxottica, and J.Jill use Smart Merchandiser to visually enhance their websites.

Teresa’s passion for her work is matched by her personal interests. She enjoys taking yoga classes, playing tennis, and continually cultivating a dedication to customer satisfaction.